Reporting
Bring the right information together so the team can understand activity, context and the next action.
TECHNOLOGY / ORBIT
Technology with a human purpose.
Connect the tools, information and workflows that help your team do better work. Start with the problem, then design the system around it.
PRIMO / STRATEGY · CREATIVE · TECHNOLOGYMeet Orbit
ORBIT / BY PRIMO
A more connected view of marketing.
Orbit is PRIMO’s marketing-platform concept: an environment for bringing tasks, reporting and team workflows closer together.
The interface shown on this website uses sample data. It is a conversation starter for the working environment a team might need, rather than a live connection to social, advertising or commerce accounts.
A production setup needs defined data sources, access, integrations and human responsibilities. Those choices belong in a real implementation scope, with testing before the team relies on the workflow.
Where technology earns its place
Workflow
Make repeated tasks easier to follow, with clear ownership and visible handovers between people and tools.
Content support
Use technology to support research, planning and drafts while keeping context, judgement and approval with people.
A practical path to an integration
We start by mapping the current process and identifying the points where information is duplicated, delayed or lost. The next step is a bounded pilot with a clear owner and an output the team can evaluate.
Useful technology should be maintainable. We consider how permissions, review, documentation and exception handling fit the workflow. The aim is a system that the team can understand and improve, not a hidden process that only its creator can operate.
Explore AI and automation
PRIMO / 01
AI & Marketing Automation
Practical technology that helps people spend less time on repetitive work and more time on judgement, ideas and customers.
Explore AI & Marketing AutomationFind the workflow worth improving first.
Tell us what you are building and where you want to go next.