AI & Marketing Automation

Find the friction before adding another tool

Automation is most useful when it solves a specific repeated problem. We map how information moves between your team, campaigns and reporting before proposing a new workflow. The first opportunity might be organising enquiries, preparing a reporting draft or keeping a content calendar up to date. Clear inputs and responsibilities matter more than an impressive collection of tools.

Keep people in the decisions that matter

AI can support research, drafts and organisation, but output still needs context and review. We consider where human approval belongs, which information a tool can access and how the team checks the result. A practical workflow makes those boundaries visible. It should be understandable enough to maintain when the person who first set it up is not available.

Explore Orbit as a connected working environment

Orbit is PRIMO’s marketing-platform concept: a place to bring reporting, tasks and team workflows closer together. The current website shows an illustrative interface with sample data. Live channel connections, account access and production automation need separate configuration and testing. We use the concept to discuss which parts of the marketing process would benefit from a more connected view.