KONG Tattoo Care

Build a world around the product

KONG Tattoo Care has a recognisable visual language and a clear connection to tattoo culture. The digital experience should give that identity room to work, while helping people understand products and the care journey. Brand character and useful product information need to support each other.

Connect products with people and places

Tattoo care sits within a wider community of artists, studios and customers. Content and website planning can connect those relationships through product information, studio discovery and real brand imagery. Clear navigation is especially important when a visitor moves between learning about care, exploring a product and finding a partner studio.

Create consistency across the journey

Our approach combines creative direction, content structure and website interaction. The practical work is deciding what a visitor needs at each stage, how the brand appears across formats and where the next action belongs. A coherent system makes it easier to add content and new experiences without losing the identity that makes KONG recognisable.